The Super Bowl isn’t just about football—it’s also the biggest advertising event of the year. With over 120 million viewers expected to tune in for Super Bowl LIX, companies are shelling out record-breaking amounts to secure prime advertising spots. But how much does it actually cost to air a Super Bowl commercial in 2025?
Super Bowl 2025 Commercial Costs: A New Record
Advertisers are paying an average of $8 million for a 30-second spot during the 2025 Super Bowl broadcast, according to industry experts. That’s a jump from the $7 million price tag in 2024 and a staggering 55% increase from 2019.
Peter Bray, founder of ad agency Bray & Co., estimates that the total ad revenue from this year’s game could reach hundreds of millions of dollars, with nearly 51 minutes of commercials sold during the broadcast.
💰 Super Bowl Commercial Costs Over the Years:
- 2019 – $5 million
- 2023 – $7 million
- 2024 – $7 million
- 2025 – $8 million
At this rate, Bray predicts that Super Bowl ad sales could hit $1 billion within the next three years—a milestone never seen before in television history.
Why Are Super Bowl Ads So Expensive?
The Super Bowl is the one time of year when advertising is just as important as the game itself. Companies are willing to spend millions because the Super Bowl guarantees something rare in today’s media landscape: a massive, undivided audience.
Key Reasons for the High Costs:
✔ Massive Audience – With over 120 million viewers expected, no other event offers the same reach.
✔ Social Media Amplification – Ads don’t just air on TV; they go viral on platforms like TikTok, Instagram, and YouTube.
✔ Celebrity Power – Brands invest even more by featuring A-list stars, who charge anywhere from $2 million to $10 million per ad appearance.
Dunkin’ and Ben Affleck: A Winning Ad Formula
One of the most successful Super Bowl ad campaigns in recent years has been Dunkin’s partnership with Ben Affleck.
- In 2023, Affleck’s Dunkin’ commercial featuring a surprise Jennifer Lopez cameo generated 7 billion impressions worldwide.
- The campaign expanded in 2024 with a comedic ad starring Affleck, Matt Damon, and Tom Brady dressed in Dunkin’s signature colors.
- Dunkin’s 2025 Super Bowl ad will feature Affleck, Casey Affleck, and Jeremy Strong from Succession.
By using celebrities with strong brand associations, Dunkin’ has created a Super Bowl ad strategy that continues to pay off.
What Are the Most Expensive Super Bowl Ads Ever?
🔹 Amazon’s “Mind Reader” (2022) – Cost $26 million to produce, featuring Scarlett Johansson and Colin Jost.
🔹 Budweiser’s “Puppy Love” (2014) – One of the most beloved Super Bowl ads, costing over $12 million.
🔹 Chrysler’s “Imported from Detroit” (2011) – A two-minute ad starring Eminem, which reportedly cost $12 million.
On the flip side, one of the cheapest Super Bowl ads was by LifeMinders.com in 2000, which spent less than $5,000 on a simple, text-based commercial—proving that sometimes creativity beats big budgets.
Final Thoughts: Are Super Bowl Ads Worth It?
Despite the sky-high costs, Super Bowl commercials remain a huge investment opportunity for brands. The exposure, cultural impact, and viral potential of these ads make them one of the most valuable marketing tools in the world.
With prices expected to surpass $10 million per 30-second slot in the coming years, one thing is clear—the Super Bowl isn’t just football; it’s the Super Bowl of advertising.
🔗 Stay tuned for the biggest Super Bowl ads of 2025 and let us know—what’s your all-time favorite Super Bowl commercial?
